A loyalty program your customers actually use
Points for every dollar spent. Birthday bonuses. Tiered rewards your customers can see themselves earning. No separate app to download, no punch cards to lose. Part of the Marketing Suite — included with Website Pro, a $15/mo add-on on other plans.
Customers earn automatically
One point per dollar spent on a completed appointment, posted the moment the appointment closes. Your team doesn't have to remember to add points; the customer doesn't have to ask. It just happens.
Birthdays, welcomes, and milestones
Add bonus points for birthdays, first visits, or every fifth appointment — your call. The system gives them out automatically and reminds the customer their points are waiting to be spent.
Rewards customers actually want
You set the tiers — say, 10% off at 600 points, a free product at 300 points, a free service at 1,000 points. Customers see exactly how many points they have and how many more they need to unlock the next reward. When they have enough, the discount applies automatically at checkout.
You're always in control
Adjust a customer's balance, freeze it during a refund review, or exclude an account from earning altogether — all from a clean admin page. No spreadsheet, no separate dashboard.
Built into the platform, not bolted on
This isn't a third-party loyalty app you have to pay for separately and integrate. It's part of Atelier. It plays nicely with discounts, coupons, and packages — customers don't have to choose between using a coupon and earning points.
Four things every Atelier tenant gets, on day one
- A brand-fit URL. Pick a vertical-branded subdomain on day one (yourshop.atelier.salon, .tattoo, .spa, .dance, .fitness, .golf, .dog, .pet, .skin, or seated.studio). Connect a domain you own any time — no upgrade tier.
- Pick a plan, not a parts list. Forms, staff profiles, two-way calendar sync, no-show protection, waitlists, resource scheduling, multi-location support, reviews and in-person card payments — all in the plan, including the free one. Gift cards, packages and text reminders come with every paid plan. That leaves two clearly-priced extras (the Marketing Suite and the AI assistant), and Website Pro folds the first of those in too.
- Flat as your team grows. Unlimited staff, services, and customers — the same bill with five team members as with fifty, on every plan. Additional locations are a flat $25/month each, with your full plan at each.
- A free directory listing. Every paid plan (Booking Pro and up) is auto-listed in the public Atelier directory. New customers find you there and click straight through to your booking URL — no commission, no per-booking fee, no marketplace cut.
Start free. Take real bookings today.
Free to start, and your first month of any paid plan is free — paid plans from $29 a month after that. Cancel any time. Bring your domain, your brand, even your own Stripe, Square or Clover account. Atelier Booking handles the rest.