Atelier Booking vs Boulevard
Boulevard markets itself as a premium salon and spa platform. The product is impressive; the price point reflects that.
| Dimension | Atelier | Boulevard |
|---|---|---|
| Monthly price | Free plan · paid from $29/mo ($49 BYO processor) | From ~$176/mo per location |
| Grows with team size? | No — same at any size | Tiered |
| Per-location fees | $25/mo per extra — full plan at each | Per-location scaling |
| Cut of your bookings | Never — $0 per booking, no commission | — |
| Features | Unlimited staff on every plan; higher plans fold the add-ons in | Forms behind higher tier; QuickBooks sold separately |
| Your own domain | Day one — no upgrade fee | No hosted site — bring your own website |
| Your own texting number | Yes — two-way; with text reminders on every paid plan | Yes — dedicated booking line |
| AI receptionist for texts | $39/mo — books by text, staff approve by text | None native (third-party bolt-ons) |
| Booth renters paid directly | Included — each pro's own account, no extra % | Yes — +1% per transaction, services only |
| Whose website ranks? | Yours — full site on your domain, structured data from live booking data | Neither — you must already own a website |
| Payment processor | Atelier Payments (Stripe), or your own Stripe/Square/Clover | Integrated payments |
What Boulevard does well
Boulevard's product is well-designed, with strong support for high-end salons and spas, integrated POS, membership programs, and business intelligence reporting. The brand and the product feel premium, which suits a particular kind of operator.
How they price
Boulevard's pricing is custom-quoted and generally targets the higher end of the market. Public information suggests entry plans start meaningfully above commodity booking tools, with additional fees for transaction processing through their integrated payments.
How Atelier prices
Paid plans from $29/month; the full-bundle plan — website, loyalty, reviews and in-person payments included — is $149/month at any team size ($179 with your own processor), with no setup fee. Boulevard targets the high end of the salon-and-spa market, and its entry tier is several times either number, with forms typically gated behind a higher tier or sold as a substantial add-on, and QuickBooks integration sold separately. Per-location scaling on top of that. For a typical multi-location shop, the gap between Boulevard's real-world cost and Atelier's is large. Verify current Boulevard pricing on their site.
Where Atelier is different
The most direct difference is price — Atelier is in a different category. Beyond that, Atelier doesn't mark up your payment processing; you keep your own processor and pay them directly. Atelier puts your namespace on a vertical-branded subdomain (e.g. yourshop.atelier.salon) from day one, and you can connect a domain you own at no upgrade fee — Boulevard's booking page is typically a sub-route of their platform domain.
Where Boulevard might fit better
If you operate a premium multi-location salon or spa, value Boulevard's integrated approach to POS / payments / reporting, and have the margin to absorb a higher monthly cost in exchange for an opinionated, well-supported product, Boulevard is a defensible choice.
Who each is best for
Boulevard fits high-end salons and spas with the budget for a premium-tier platform and a preference for integrated payments. Atelier fits the broader market — including independent operators, multi-location shops, and businesses outside beauty — that want a more affordable platform without giving up the features that matter.
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Free to start — and your first month of any paid plan is free. Paid plans from $29 a month, every team size.